There are really good reasons yoga teachers need to get comfortable with email marketing.
I get it though.
Sending newsletters and receiving email newsletters in your inbox doesn’t exactly feel like cozy and comfy work. After all, as soon as you hit publish or send on an email campaign, you know that someone out there is going to mark your email as spam.
Someone is going to be annoyed that they’ve received mailbox “clutter.”
And that’s even sometimes when they requested the info or asked to join your email list.
Yoga Teachers and Studios Need Email Newsletter Marketing
Yep, that’s right. If you are a yoga teacher or own a yoga studio, your business strategy needs to include email newsletter marketing. Putting into place and building an e-mail list is an essential step toward growing a wildly successful yoga business.
Let’s get down to business.
Why yoga Teachers Need an Email Mailing List and newsletters
There are many reasons yoga teachers and yoga entrepreneurs need to build a mailing list.
Sure, creating and building an email list is not a glamourous looking project at first look, but give it some time. You’ll see. Having a mailing list can help your yoga business grow and thrive!
And believe it or not, an email list is actually a business asset. Your very own business asset.
Here are 5 Really Good Reasons to Build a Yoga Mailing List
1. Grow YOUR Yoga Community
Having a mailing list with your subscribers’ email addresses is something you own, which can help you build a yoga community. You can connect with your students, clients and prospects through email.
In many ways, email is personal. People don’t always give out their email addresses easily, so if you have student, client, or prospective clients’ email addresses, that’s a big deal. It’s a sign of trust. They’ve felt comfortable enough with you to hand over their email address.
And you get to use their email address (’cause they’ve given you permission, assuming you set up your mailing as an opt-in) to connect with them.
Sending a newsletter regularly, such as a weekly yoga class schedule or yoga studio news, can engage students and keep them interested in you, your yoga biz, and your brand.
Sure, sending an email isn’t quite the same as sending a handwritten note, but it’s not too far off the mark. It definitely can be a lot more personal and have a better chance of getting noticed than say a post on Instagram or other social media platforms.
So, if you have important information, news, tips, or offerings in your email newsletter, your yoga community may actually see what you have to offer and take serious interest in them.
Of course, not everyone is going to read what you send them, but they might, especially if you send newsletters in a regularly, timely fashion. And that possibility is good for your yoga business growth. But ultimately, growing a email list and sending newsletters allows you to build your own specifically tailored yoga community.
2. Build Trust
Email marketing allows you to build trust with your audience and build genuine relationships.
According to e-mail marketing guru, Noah Kagan, “Email is the most scalable way to make sales with new customers and build deeper relationship with deeper customers.”
3. It’s a Protected Asset
Even if you have huge followings on social media platforms or a prominent blog, algorithms change. Platforms could close shop with or without notice. Platforms can restrict your account or worse–ban or delete your account. Your blog traffic could diminish or slow drastically overnight.
And what would you have to show in the end? Nothing. You can’t build a business entirely on a platform you don’t own or have control over. You don’t own followers and rarely, if ever, do you have access to their information that would allow you to maintain direct communication with them.
That’s why growing an email list as a yoga teacher is so important. It’s your business asset. You keep it. It’s yours.
If all else fails, you can still connect with your yoga community–with your subscribers–because of your email marketing list. Your business can continue; it still exists. You can continue growing your brand. An email list allows you to weather the ups and downs of social media and algorithmic changes because it’s yours to keep.
4. Email Subscribers are More Likely to Buy
Your email subscribers are more likely to buy from you than random mentions elsewhere on social media. If someone has taken the time to subscribe to your newsletter, they already are interested in you, your brand, or like what you are doing.
People tend to be selective about giving out their email addresses, so an email list gives you a leg up and converts into sales. Some say that an email list is one of the best marketing tools a business has for generating sales. Others say that email marketing offers the best return on your per dollar investment (ROI), noting that “for every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019).”
5. Email is a Daily Living Staple
People don’t often go without email. They may do social media fasts. They may take Facebook or Instagram breaks. But people are pretty reliable when it comes to checking email. Most do it daily.
Accordingly, email marketing is a fantastic way to promote what you do. You can reliably reach people–a highly targeted audience, in fact, since they subscribed to your email list in the first place.
Entice Yoga Students + Prospects to Join Your Yoga Mailing List with a Freebie
You can encourage people to sign up for your yoga mailing list with a freebie.
No, this isn’t trickery. You have to offer a freebie that actually delivers value to your prospective students or clients. Learning how to create a email marketing freebie isn’t as hard as it may seem. You can learn how to create an awesome freebie and find other tips on my yoga biz blog here.