If you’re looking for creative ways to increase your yoga revenue in the coming year, here’s an out-of-the box idea for you. Become a User-Generated Content Creator.
If you have no idea what this means, grab a cup of coffee, sit down, and keep reading here.
What’s User-Generated Content?
Also referred to as UGC, user-generated content is original content made for brands by customers, which is published on a brand’s social media sites and channels. For example, UGC could include reels, videos, photography, how-to posts, testimonials, and more. Think TikToks and Instagram reels.
How Can You Make Money From UGC
There are at least two ways you can make money from user generated content.
First, if you have a yoga product or brand, you could contract with UGC creators to create content for your social media channels.
Content gets you noticed. And getting noticed can get you income through sales of your services and products–or through site traffic.
User generated content can look cool and authentic. It’s typically less fancy and polished compared to professional content production. After all, it’s made by consumers for brands.
Leverage Your Social Media Skills
The second way you can make money through UGC is by becoming a creator yourself. Get hired!
Even if you don’t have a huge following, you can still become a user-generated content creator if you know how to make decent, consumable content. After all, brands want quality content. When you create content for them, they aren’t necessarily going to link or tag you or your social media accounts, so your follower numbers don’t necessarily matter.
How to Find Gigs
If you already have a mega following on social media or are stretched thin with your existing yoga business, taking on work to make content for others might not be the ideal plan.
Note: the UGC relationship is typically different than say, being a brand ambassador or doing paid social media placements on your channels. In this case, you are earning money from these companies through the brand you have already established–YOUR brand–and they are using your existing platform to promote their products to your customers.
However, if you are looking to build your network, develop contacts in your niche (think yoga industry), and need income, becoming a user-generated content creator could work.
How to Get Started
Start looking for brands! Reach out to your favorite brands. Research. See what brands are now using user-generated content. Check job boards. Check places like Upwork and Fiverr, which promote gigs or short-term contract work.
Other Ways to Generate More Income as a Yoga Instructor
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