how to write better yoga business email newsletters. tips and ideas.

11 Pro Yoga Business Email Newsletter Tips

You need engaging yoga business email newsletters. And because you also need to use your limited time effectively, I’m going to keep this short and sweet for you. Here you’ll find yoga business email newsletter tips to help you build and grow your yoga business.

Email newsletters are important for business growth. Yep, even in 2023 people read email. You might be surprised to know that subscribers to your email list often result in conversions–sales, new yoga students, social media followers, and brand loyalty.

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Why Do You Need an Email Newsletter List?

First off, you might be wondering why you even need an email newsletter for your yoga business in the first place. If you don’t already know why you need one, definitely take time to read Why You Need an Email List for Your Yoga Business.

11 Pro Yoga Email Newsletter Tips to Help You Build and Grow Your Yoga Business

Here are ELEVEN awesome pro yoga business email newsletter tips that you can implement NOW to help you grow your yoga biz.


1. Keep the Subject Line Short and Sweet

Your email subject line should be short and engaging. It should grab your reader’s attention right from the start. It should also quickly give your reader a clue about the content of your email.

2. Personalize Your Message

If possible, use your reader’s name in the greeting. Or at minimum, make the greeting seem interesting, fun, or relatable to your email.

3. Keep the Email Layout Simple

Choose a clean and simple layout. Use easy to read fonts. Use visuals and high-quality images strategically so they don’t overpower your content. Keep white space in your newsletter to make it easier to read.

4. Write Authentically

Write your messages authentically, in a natural style that expresses your personality or brand. Keep it real. You don’t need to impress or be someone you’re not. Let your reader and audience know you, so they have a chance to connect with YOU and your business.

5. Promote Upcoming Events and Offer Tips

Use your newsletter to promote your upcoming events or activities. As well, use it to offer yoga tips to your readers. Remember the point of your email and keep it in mind. What information do you want your reader or yoga audience to have after reading your message?

6. Repurpose Your Email Newsletter Content

Maximize the value of your email content. Repurpose and reuse it! How? Take the content and make it into YouTube videos, Instagram Reels, stories, or Post Sliders. Transform the content into a blog post or even press release with some cool angle to promote your brand.

Don’t reinvent the content wheel! Use what you have in your newsletter and turn it into MORE, relatable content for your readers.

7. Include a Call to Action

Be sure to give your reader something to do next, after reading your email newsletter. For example, if you want them to sign up for a yoga class, you will want to indicate this in a call to action. You might also include a clickable, colorful button that directs them to take action.

8. Don’t Freak Out Over Unsubscribes

Just like on social media, when people unsubscribe or unfollow, try not to take it to heart. It’s actually not a bad thing. It means that you have only lost a follower or reader that doesn’t really have interest in your business, product, or service. And if they weren’t interested, they probably weren’t likely to buy from you in the first place or become a customer. So really, you haven’t lost anything of real value.

9. Include Your Photo or Headshot in the Email

Including your photo in email newsletters can help with relatability. Consider including a small image, perhaps next to where you sign a newsletter (if that is your style).

10. Test and Tweak Your Email Newsletters

Practice makes progress. Analyze your newsletter analytics. Track what your subscribers click on or seem to respond best to–and tweak your strategy accordingly. Ultimately, you’ll want to optimize your content, the timing of your newsletter delivery (schedule), design, layout, and more, as you learn over time what works.

So for example, if you notice that the majority of your readers tend to open your newsletters on Sunday morning, perhaps that’s when you should make sure your newsletter ends up in their inbox. Test. Test. And test again until you get results that work for you.

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11. Deliver Your Email Newsletter Consistently

I admit, this hasn’t always been my strength. But I’ve learned. It’s really important to be consistent and send your newsletter or email mailing on a regular schedule. That “regular” schedule can be whatever you choose. It could be daily, weekly, or even once a month. Just stick with it.

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